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Digital Shoreditch - May 2013In its 3rd year, Digital Shoreditch is an annual festival celebrating creative, technical and entrepreneurial talent as part of the East London startup movement. With over 480 speakers, 14,500 attendees and 13 million Twitter impressions makes this their most successful year yet. You can find out more on their website: http://digitalshoreditch.com or even better, catch up on what you missed here: http://tv.digitalshoreditch.com |
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Lab Re-launch 2013 - January 2013The physical Ogilvy Digital Lab space was given the opportunity to occupy one of the larger Ogilvy meeting rooms to put innovation and technology at the heart of the agency. How could we refuse, so we moved into the Ogilvy meeting room and re-launched as the Ogilvy Labs with some new partners. |
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Measure of Pleasure: Experiments - Dec 2012In association with chocolate brand Beyond Dark and technology company, MyndPlay, the first ever “measure for pleasure” was formulated. This partnership was a direct result of an Ogilvy Lab Lunch for the Storytelling semester whereby an OgilvyOne creative team had the client in mind when meeting MyndPlay. By recording people’s brainwaves while they were placed in various situations, neuroscientists from Birkbeck University have calibrated with the first-ever scale to measure pleasure. Using MyndPlay EEG (electroencephalography) headsets to measure an individual’s brain activity, neuroscientists were able to create a scale enabling them to place a numerical value on the level of pleasure people gain from different experiences. Watch the case study here: measureofpleasure.co.uk |
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Ravensbourne Penrose Market - Dec 2012Penrose Market is a Ravensbourne (http://www.ravensbourne.ac.uk/) initiative that is planned, managed and executed by the students. The aim of the market is to showcase the Ravensbourne students creative talent as an institution and as innovators. At the market the products and services being exhibited include state of the art digital technology (including synthesisers and apps), recycled vintage cameras, fashion items and jewellery, as well as internet based companies, soundscapes, digital agencies and production teams. |
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She Says - June 2012SheSays is a global organisation that runs free mentorship and events to women in the creative and marketing businesses. Ogilvy Labs hosted one of their events about what advertising would be like in 2020, the speakers sharing their vision were: Laura Jordan-Bambach (http://www.linkedin.com/in/laurajb) |
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Rough Diamond Launch - February 2012In February 2012 the Ogilvy Labs joined the other Rough Diamond partners to launch the programat Learning Without Frontiers (http://www.learningwithoutfrontiers.com/). Learning without Frontiers is a global platform where education meets the creative industries to discuss the future of learning. Where better to launch The Rough Diamond >>> Link to The Rough Diamond page on Labs website <<< - a programme that routes creative talent into the Ogilvy group in a unique consortium with five other educational partners. |
Digital Lab Launch - January 2012The first major refresh since the physical Lab space was created. We’re talking new partners, paint job and breaking down partners tech into recognisable tech categories. |
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Team Day Out: Science Museum - Dec 2011Everybody could do with a little inspiration, so the Labs team headed off to the Science Museum’s Electroboutique featuring Russian artists Alexei Shulgin and Aristarkh Chernyshev. http://www.electroboutique.com |
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Wikiman Launch - November 2011As one of marketing’s most original thinkers and influential speakers, Rory is as outspoken as he is creative so of course we had to publish a book about him. This book attempts to give an insight into Rory’s unique character and personality, through a winding journey of blog posts, interviews, tweets and reference materials, to give a rich and engaging introduction to Rory’s mind. |
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Microsoft X-Box Night - April 2011Our Lab partner, Microsoft Xbox kindly offered to host a “Xbox night” at the Ogilvy bar where one lucky player had the chance to win a Microsoft Xbox Kinect. Needless to say there was a decent turnout. |
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Freggo - April 2011Ever wondered what ice cream tasted like? OgilvyOne did. Working with Greyworld (http://greyworld.org/) they unveiled their Freggo (http://www.freggo.co.uk/) “Taste” campaign at the Menier Gallery at a private exhibition. Here, guests were encouraged to eat as much Freggo as they liked and mark their response to the ice cream on a bespoke computer program designed to capture the six core elements of the ice cream flavour. The result is a personalised data visualisation of your Freggo ice cream experience. |
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Idea Shop Social - February 2011As part of Social Media Week, Ogilvy held its third Idea Shop (dubbed Idea Shop Social) at the Plaza Centre in London's Oxford Street. This fourth day was a special "hack day", in which we answered people's questions live by Twitter; invited people to drop in for marketing advice; and worked on a number of problems relating to London in conjunction with Mayor Boris Johnson's office. |
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Ford S-Max - September 2010To launch Ford’s S-MAX in the UK, Ogilvy worked with interactive arts collective, Seeper to produce multi-sensory interactive digital projection events to entertain the public. Senate House in London was transformed into a digital ice block accompanied by climbers, a dramatic “avalanche” and laser stations whereby those watching could get involved by “cutting off” the ice. |
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Idea Shop - July 2010Idea Shop is a pop-up agency by Ogilvy & Mather UK. Volunteers from across Ogilvy & Mather UK give up their own time to come and give free ideas to small businesses, charities, entrepreneurs and community projects. It’s our way of giving back whilst doing what we do best. |
Idea Shop - February 2010The people who come to Idea Shop get an hour and a half of thinking time each, during which volunteers from across Ogilvy attempt to solve a marketing or advertising problem for them. It’s then up to the client to make those ideas happen. |